MMobile Application Development

Study: Paid Search Spend for Mobile is Exploding

The new Q1 2013 Digital Marketing Report by IgnitionOne highlights the significant growth taking place in digital marketing today.

Research by IgnitionOne shows that year-over-year paid search spend for tablets and smartphones are up 112% and 113%, respectively in the US.

According to details made available in a press release today, tablet users were also shown to behave differently from PC users and have higher total engagement.

“Not only are users engaging with more ads on mobile devices, they are also spending more time on marketers’ websites when they do,” said Roger Barnette, President of IgnitionOne. “This creates both opportunities and challenges as marketers adjust to the changing landscape.”

 

Multi-talented, proactive and cognizant, Entrepreneur – Yes, these are the apt words that describe Ashesh Shah. He holds Business Management Degree and Computer Engineering degree from Gujarat University. Attaining more than 20 years of experience in the Information technology sector has helped him emerge successful and push business growth. Honing his skills with an experience of more than 2 decades, He is currently involved in making the overall strategy of the company and actively involved in Global IT (Enterprise Mobility, Internet of Things, Artificial Intelligence, Cloud Services, ) Services & Solutioning. His mission is to be a transformative leader, driving positive change and innovation, creatively solving business challenges. Beyond work,he stays abreast of emerging technologies, seek new opportunities, engage in mentoring, networking, and love traveling to expand his horizons.

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