Artificial Intelligence is up and coming in the marketing world…

Ashesh Shah
May 29, 2018
712 Views

In today’s day, no one goes untouched by the power of #Artificial Intelligence. We may not see it, but this phenomenon is a part of our everyday lives. Be it Siri or Alexa’s conversational helping hands or Netflix’s hyper-sensitive recommendation engine, #AI is here to stay and of course grow! In the business world – especially in the marketing and advertising spheres – for any organization seeking to gain a foothold or maintain a lead, tapping into the power of AI is beyond the point of theory.

AI revolves around #data-driven approaches to marketing and is being used to integrate data from different sources.

In the world of business, for any growing company who wants to hit the top, making the most of AI can be extremely beneficial, especially for the marketing and advertising industry.

A.I. has helped uncover and highlight key creative elements with proven success, which have been derived from data. Be it creative content like graphics, video, music, and text or the frameworks in which the creative is pulled together — website design, email content, ad copy, image recognition, etc. Making it’s way into the vast and growing field of recommendation engines, it is also a good way for marketers to source content they can be assured consumers would like to know more about.

These days as a part of analyzing customer patterns, all kinds of information are collected and stored in order to develop automated systems and customer profiles to target certain markets. This forces us to keep in mind that in the days to come, computers will have more to say than us!

Though artificial intelligence it would be rather easy to analyze customer behaviour and profiles even more closely, thus being able to essentially meet the voice of the customers who they are observing online.

Additionally, consumers will find themselves handing-over their purchase decisions more frequently to robots (AI) that already have a record of their ideas, previous searches, and preferences and likes. AI can do this conveniently by understanding more about the related meaning of certain searches and patterns. It’s also able to read through the more comprehensive and complex relationships between different data set, for example, incorporating a user’s search history into the results page.

Artificial Intelligence is influencing every level of the digital marketing world and understanding it and how it works will be useful for a marketer to help shape his marketing strategy.

Need help to understand how our Artificial Intelligence solutions will help your business grow?

Please Get in Touch with our experts.

You may be interested

Top 4 Powerful Ways Artificial Intelligence Boosts E-commerce Industry
Artificial Intelligence
0 shares3 views
Artificial Intelligence
0 shares3 views

Top 4 Powerful Ways Artificial Intelligence Boosts E-commerce Industry

Sreenivas T - Jan 18, 2019

Advanced Technology has remodeled in all aspects of our business today, from the process we operate in the direction, we…

What is Cortana and how does it help users?
News
0 shares29 views
News
0 shares29 views

What is Cortana and how does it help users?

Sreenivas T - Jan 16, 2019

Cortana is personal assistance developed by Microsoft Company created to help the user to set reminders and identify voice control…

Agile Methodology for Mobile App Development – Fusion Informatics
Mobile Application Development
0 shares88 views
Mobile Application Development
0 shares88 views

Agile Methodology for Mobile App Development – Fusion Informatics

Sreenivas T - Jan 04, 2019

What is Mobile Applications? A Mobile Application is a platform developed for smartphones and employed to operate business tasks, personal…

Leave a Comment

×
Hello,
Welcome to Fusion Informatics
(AI, Mobility, Blockchain, IoT Solution Providers)

How Can I Help You?