Bus Booking – Case Study

The client is into the business of managing taxi providers, operators in small cities/towns pan India, and connecting them with the customers in the travel and transportation business.
Website:http://www.cab1.in/

client

Brand: Modheshwari Travels

fintech

Industry: Travel and Tourism

globe

Location: India

Core Platform : Mobile | Android | iPhone

Programming Language: PHP, Android Java, Swift C, REST

Framework: YII 2.x, Swift C

Database: MYSQL

Target Audience
Target Audience

Daily commuters, Individual, Executives

Target Market
Target Market

Across Gujarat, Rajasthan, Maharashtra, West Bengal, UP, India, and Nepal.

Challenges

Business Challenges
  • Providing safe and confirm ride to local commuters in metro and heavy traffic, compared to traditional facilities.
  • Create the platform that provides a franchisee network across various states which does not require additional investment into its IT part.
Technical Challenges
  • Develop 3rd party googles APIs that consume as less as possible.
  • Reduce per trip costs.
  • The results need to as close as uber and ola applications.

Strategic Approach

After analyzing the client’s requirements, we understood that they were feasible and can be provided with our team of experts.

The steps we took to understand the client business, clients target audience, problem, and challenges the client was facing, the goals they need to achieve were that in an initial analysis the company was facing the challenge of providing safe and confirm ride to local commuters in metro and heavy traffic, compared to traditional facilities, and hence there was a need to create the platform that provides such services, so we developed an application that can set up a franchisee network across various states which does not require additional investment into its IT part and can automate various operations to drive efficiency in its business.

Before the actual project started the documentation we collected to ensure we are building the right application were:

  • RFP
  • SOW
  • Design documents
  • Sample Data
  • Provide a market place for cabs and enhance the reach.
  • Provide efficient service at affordable rates.
  • Plan for the growth of the company.
  • To launch an Application like Uber / Ola for Tier 2 Cities.
  • Establish a franchise business for the Cab Service in various cities.
  • Bring transparency in its business.
  • Organize and automate its processes.
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Project Development

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iPhone Developers

Android Developers

Android Tab Developer

Project Manager

Designer

Backoffice Developers

API Developer

Quality Analyst

Business Analyst

Scope :
    Customers :
  • Onboarding.
  • Track driver
  • Trip histories
  • Credit wallet
  • Offers
  • Refer and earn
    Drivers :
  • Onboarding.
  • Trip histories
  • Earning reports
  • Street pickup
  • Accept/Reject Assigned trip
    Backoffice/Content Management :
  • Masters for Vehicles
  • Prices management
  • Surge management
  • Booking & Operator map
  • Franchisee management
  • Earning and account reports
  • Configurations & MIS reports
Timeline :

3 Months

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Project Highlights

Application Features

  • Trip Bookings
  • Free rides based on references and earn
  • Street Pickup
  • Trip tracking
Application Features
Application Features

Key Highlights

  • Optimized route management approach.
  • Per trip, google APIs consumption is optimized.
  • Street pickup (just like raise a hand and start a trip without prior booking)

Key Takeaways and Learnings

Target Audience

Optimizing the route management approach with minimal consumption google direction APIs works differently


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Growth Of Sales

Business Impact

  • The company has witnessed a growth of over 40%in its sales by launching the platform for its transport services.
  • The company has implemented a monitoring system in its operations.
  • Company’s productivity has been increased substantially.

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