Event Management – Case Study

The Hewlett-Packard Company, commonly shortened to Hewlett–Packard or HP, is an American multinational information technology company headquartered in Palo Alto, California, that develops and provides a wide variety of hardware components as well as software and related services to consumers, small and medium-sized businesses and large enterprises, including customers in the government, health and education sectors.
Website: www.hp.com


Brand: Hewlett & Packard Ltd


Industry: IT Company


Location: Dubai

Core Platform : Mobile | Android | iPhone|iPad

Programming Language: Objective C, Android Java, Restful API, Asp.Net MVC

Database: MYSQL

Target Audience
Target Audience

Startups, Small & Medium businesses, Individuals, Enterprises

Target Market
Target Market



Business Challenges
  • Communicating the required Event’s program, schedule, speaker details to the visitors.
  • Tracking who has visited which event, seminar.
  • Measuring the footfall at events.
  • Providing a unified platform for all required events daily schedule, seminar, and speaker details.
  • Broadcast notifications to the registered visitor for upcoming seminars to join.
  • Getting the list of visitors who are going to participants in this event so they can plan better visitor engagement as well.
  • Some of the solutions to solve the issues of interoperability, EHR access, and data sharing along with facilitating efficiency in exchanging information are.
Technical Challenges
  • The local calendar, local push, local reminders, etc, were not directly available to manage outright which are now available in SDKs.

Strategic Approach

The client’s requirements were challenging as back then the local calendars, local push, local reminders, etc, were not documented and easily available for programming.

During the Ui/UX stage, we have discussed the business requirements with all respective 3rd party vendors and identified the best vendors for the business needs of the client to finalize their agreements with them.

    The project was completed in different phases:

  • Based on requirement gathering, we have created UX using balsamic.
  • We have shared UI (PNGs) through invisio.
  • All business logic were documented and approved with the client.

Before the actual project started the documentation we collected to ensure we are building the right application were:

  • RFP
  • SOW
  • Design documents
  • Sample Data/Physical Printed Forms of process
  • Hardware connection documents
  • Empower the client’s event attendees, speakers to maintain their schedules.
  • Maintain phone calendars based on attending events.
  • Reminders on mobile without a remote push.
  • Conference / event-related social network.
  • Building personal agenda, manage phone calendars, reminders.
  • Building a personal agenda.
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Project Development

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iPhone Developers

Android Developers

Asp.net Developer

Project Manager


Quality Analyst

Business Analyst

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Scope :
  • Scheduler
  • Social network
  • Calendar, reminders
  • Other settings
  • Admin Web
  • Event management
  • Speakers
  • Schedules
  • Sessions
  • Agendas
  • Onboarding of attendees via mobile application.
  • Search/filter events through topics/speakers/location
Timeline :

3 Months

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Project Highlights

Application Features

  • Onboarding of attendees via mobile application.
  • Search/filter events through topics/speakers/location.
  • Scheduler
  • Social network.
  • Calendar, reminders
  • Other settings
Application Features
Application Features

Key Highlights

  • The local calendar, local push, local reminders, etc, were integrated which were not directly available to manage outright and are now available in SDKs.

Key Takeaways and Learnings

Target Audience

Even if the local calendar, local push, local reminders, etc, were not directly available to manage it can be developed by bridging the gap between the local database and public calendar syncing with local calendars.

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Business Impact

  • Single platform for collaboration
  • Became an authentic source of getting the information about an upcoming event, seminar, speaker details, etc

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