B2B Ecommerce - Case Study

Snapzo is an online B2B retail marketplace where the client connects retailers directly to the brands. The buyers can get the best margins & also an insight into the trending products & discount offers. The company relieves every retailer by providing time-saving services like faster delivery & instant customer support. Snapzo has a mission to create an e-marketplace for retailers through innovative supply chain & companionable technology.
Website: www. snapzo.in


Brand: Snapzo


Industry: Technology


Location: India

Core Platform Mobile | iOS | Android

Programming Language: PHP, Android Java, REST

Framework: YII 2.x,

Database: MYSQL

3rd Party API: RitmanPay, Ding Mobile recharge, Braun Cards (Prepaid cards APIs)

Target Audience
Target Audience

B2B audience

Target Market
Target Market

Across Bangalore and entire India


Business Challenges
  • Multiple issues of shop owners and retailers related to delivery time, quality, etc.
  • Dynamism in the range and brands.
  • Ever-evolving customer behavior.
  • Lack of communication between retailers, wholesalers, and company.
Technical Challenges
  • Predicting future needs to ensure scalability.
  • Ensuring business rules and route optimization in the budget as Google direction was not permissible in the initial development.

Strategic Approach

The client requirements were feasible. The initial requirements were less in terms of functionalities; however, they wanted fast and scalable development as well as a deployment environment.

Firstly we understood the client’s business, their target audience, problems, and challenges which helped us to understand that the small shop owners, retailers were not getting a good price to sell the product to their customers, also they were required to keep a huge inventory unnecessarily. The retailers were not getting a fresh product as well. To solve this problem, the idea of developing a B2B marketplace was evolved wherein small retailers can identify the best price and place an order, product owner/admin can see those order, and they were procured from direct farmers/distributor and deliver to this retailers on time at affordable rates.

Before the actual project started the documentation we collected to ensure we are building the right application were:

  • RFP
  • SOW
  • Design documents
  • Sample Data/Physical Printed Forms of current manual process
  • Bridging the gap between small Kirana stores, hotels, and other FMCG product buyers and Sole Distributor / Wholesaler/Manufactures.
  • Augment the communication process and enhance competitiveness.
  • Facilitate on-time deliveries to the buyers to increase the overall effectiveness and efficient rates.
  • Streamlining the communication between buyers and wholesalers/manufacturers.
  • Build a unified marketplace for FMCG and Cater to a large number of retailers.
  • Gain business visibility and transparency.
  • Maintaining deliveries from Seller to Buyer in a timely and efficient way.
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Project Development

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iPhone Developers

Android Developers

Android Tab Developer

Project Manager


Backoffice Developers

API Developer

Quality Analyst

Business Analyst

Scope :
    Timeline :
  • Onboarding.
  • Manage Products
  • Manage inventory
  • Manage Purchase orders
  • Dispatch Orders
  • Reports
    Customers :
  • Onboarding.
  • Search/View products
  • Book order
  • View order
    Backoffice/Content Management :
  • Masters for Product Management
  • Product Management
  • Price Approval
  • Manage Customer orders
  • Manage Purchase orders of Manufactures
  • Configurations
  • MIS reports
Timeline :

3 Months

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Project Highlights

Application Features

  • The optimized sales process, which is similar to a door to door with POS.
  • Efficient Inventory management.
  • Paying on the actual weight.
  • Android Tab Employee application which helps in reducing the theft/mischiefs in deliveries.
  • The amount collected from Employee vs the available stock report.
Application Features
Application Features

Key Highlights

  • Optimized route management approach.
  • The order cut off time for the next day’s delivery planning and purchase

Key Takeaways and Learnings

Target Audience

The optimized route management approach without google direction APIs was challenging to achieve.

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Increase in sales

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Reduction in IT Cost

Business Impact

  • Snapzo has achieved 50K sales growth by launching the e-commerce platform for its products.
  • Sales increased by 30% every month.
  • The clientele base increased from 100 retailers to 500 retailers.
  • Snapzo has seen a reduction of 40% in its IT costs by developing an enterprise mobility application.
  • The company’s productivity has been doubled by implementing an integrated application with its manufacturing units.

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