{"id":6968,"date":"2020-12-01T13:16:31","date_gmt":"2020-12-01T07:46:31","guid":{"rendered":"https:\/\/www.fusioninformatics.com\/blog\/?p=6968"},"modified":"2021-04-08T19:25:12","modified_gmt":"2021-04-08T13:55:12","slug":"how-ai-video-surveillance-is-transforming-in-store-retail","status":"publish","type":"post","link":"https:\/\/www.fusioninformatics.com\/blog\/how-ai-video-surveillance-is-transforming-in-store-retail\/","title":{"rendered":"How AI -Video Surveillance is Transforming In-Store Retail"},"content":{"rendered":"\n
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The\nCOVID-19 pandemic has severed the economy worldwide, and the retail industry,\nnot an exception as well! Despite all, retailers are preparing for the\nindustry\u2019s recovery, and are reopening stores. In the \u2018New Normal\u2019<\/em> retail leaders are focusing on adopting technology as\na  revival tool to attract consumers to their\nin-stores. Artificial- Intelligence-powered Video Surveillance is becoming their\napt choice because this will help them monitor in-store occupancy, traffic\npatterns, foot traffic, high occupancy zones, social distancing, and mask-wearing<\/em><\/strong>.<\/em> As per the Statista forecasts, the Video\nSurveillance Camera market size will reach 44 billion US Dollars by 2025. Let\u2019s delve deep to see how  AI-Video Surveillance and analytics can ensure\na seamless in-store retailing in the \u2018New Normal\u2019. <\/em><\/p>\n\n\n\n

But before that <\/em><\/p>\n\n\n\n

First, a little retrospection <\/em><\/strong> <\/h3>\n\n\n\n

If\nyou are a retailer, you must be busy exploring newer ideas and avenues to\nrevive, thrive your retail business, and increase sales.  Retrospection may have become an inevitable\nregimen for, comparisons are but natural and involuntary disposition in itself.\nExactly, when had you last experienced an uninterrupted,  smooth, and unobtrusive selling in a\nreal-time environment? Think of this day,\nlast year!<\/em> People, or, consumers, were moving around, busy strolling down\nyour shopping lanes, window shopping until they entered your store and went for\nunlimited purchases! The buzzing life, the busyness of the businesses across\nstreets, shops, and shopping malls are what you are longing for!<\/p>\n\n\n\n

So,\nwhat\u2019s now? <\/p>\n\n\n\n

Going back to the delving scenario<\/em>–  AI-powered video surveillance technology gearing up to restart and picking up  your business from the point you had left last (when the COVID struck and suddenly you had to pull down the shutters)<\/p>\n\n\n\n

Remote based Real-Time  Monitoring <\/strong><\/h3>\n\n\n\n

IP surveillance systems<\/em> such as IP Dome cameras (\npopular in departmental stores and shopping malls) use AI-powered<\/em> people\u2019s tracking technology to monitor people\u2019s\nbehavior and activities inside the store. Tracking consumers\u2019 behavior,\ntracking staff behavior, in short, tracking people\u2019s behavior in your in-store\npremises helps build behavior analytics and give actionable insights into the\ndecision-making process to drive sales, increase conversion rates and generate profits.\n<\/p>\n\n\n\n

It works like this<\/em><\/strong> \u2013  Cameras constantly record data using an IP surveillance system, operate on a network, do stream footage, which can be viewed rather remotely, from an authorized PC with an internet connection.IP Domes or cameras have remote-controlled functions like pan, title, and zoom ones. This helps enhance recognizing images and visuals more clearly.<\/p>\n\n\n\n

Measurement of foot traffics<\/strong><\/h3>\n\n\n\n

Foot\ntraffics are the number of people who have been inside your store, or in the\nvicinity having a peek inside, window shopping,  at a given time. More traffic means more\nbusiness. Sprucing up the windows, exterior, doing up visual merchandising are\nfew tips for that curb-appeal to attract consumers, increase foot traffic. <\/p>\n\n\n\n

Customer engagement and garnering interest and converting it to purchasing decision is a step-by-step process. How to find if your store has a sufficient level of foot traffic? The answer is Video Surveillance.<\/em><\/strong> Installing the right AI-based cameras<\/em> inside and outside your store is what is required! Motion-detection, people counting are possible via a high resolution, 24*7, people counting CCTV at the entrance and exit points can see the footfalls and help to know the business trend.<\/p>\n\n\n\n

Monitoring staff-behavior towards customers<\/strong><\/h3>\n\n\n\n

Customer service is very important in your retail business, especially in-store, where the way your staff behaves with customers directly impacts your brand image. For instance, you have decorated your store in the prettiest way, implementing some trendiest gimmicks and running some great offers, but if your staff members are not giving a good customer service, your all marketing measures become a damp-squib. Making a first impression on customers starts with your staff’s behavior towards them. So, how AI video surveillance solutions can help you in this situation and you can take adequate steps to sort out things on time? <\/em>You can think of investing in your staff training, too! So, it is indeed a wise step to install one camera that can help you meet business goals?<\/p>\n\n\n\n

Monitoring, Preventing theft<\/strong><\/h3>\n\n\n\n

AI-based Video Surveillance tools<\/em> can help you keep a check\non your employees’ and consumers\u2019 behavior. Any suspicious activity on their\npart can be duly recorded and transmitted for timely action. For instance, a\nretail security camera mounted above the point-of-sales area can help you\nmonitor cash registers, POS machines, and transactions made from time to time. Also,\ninstalling a camera where high \u2013value items are stored can help to maintain the\nsecurity aspect in-store.<\/p>\n\n\n\n

Heatmap Analytics <\/strong><\/h3>\n\n\n\n

Heat\nmapping analytics is the video surveillance technology combining with AI-based analytics\nsoftware to find the following things-<\/p>\n\n\n\n