{"id":6896,"date":"2020-11-05T13:32:41","date_gmt":"2020-11-05T08:02:41","guid":{"rendered":"https:\/\/www.fusioninformatics.com\/blog\/?p=6896"},"modified":"2023-07-07T20:46:59","modified_gmt":"2023-07-07T15:16:59","slug":"how-ar-is-transforming-fashion-beauty-business","status":"publish","type":"post","link":"https:\/\/www.fusioninformatics.com\/blog\/how-ar-is-transforming-fashion-beauty-business\/","title":{"rendered":"How AR is Transforming Fashion & Beauty Business"},"content":{"rendered":"\n
\"How<\/figure>\n\n\n\n

It\u2019s proven now. Augmented\nReality<\/em> (AR) <\/em>is not a fad, but a major\ndisruption in the fashion & beauty segment. Fashion & beauty are like\ntwin sisters- matching & contrast, in\ntaste,& in temperament!<\/em> Both of them together take on the world with an\nelan, very sophisticated, and form an integral part of women\u2019s life. However,\nfrom business perspectives, the industry is facing a mixed reality amidst the\ncurrent pandemic that has changed consumers\u2019 behavior (not their love for\nfashion & beauty) when it comes to shopping \u2013 in-store &online. <\/em>Fashion retail is the buzzword but we are\ncovering here how Augmented Reality is helping consumers and businesses alike. Let\u2019s\nwalk this journey together and see how Augmented\nReality<\/em> is reshaping the fashion world!<\/p>\n\n\n\n

Reset in the Fashion\nWorld<\/strong><\/h3>\n\n\n\n

Post lockdown, countries are coming back to business,\nreopening economies, people, companies are resuming their work. Except for the beauty\n& fashion industry where consumers are wary to step out and shop and indulge\nlike the pre-pandemic era. There\u2019s a remarkable shift in the behavior- pattern,\npreference, and mindset towards beauty & fashion brands. There is a huge\nsurge in online shopping and this is where Augmented\nReality<\/em> is driving sales and business, both. So, we see, it is not the\nRESTART but the RESET of the fashion world. Thanks to technology, thanks to\ne-commerce, thanks to Augmented Reality!<\/em>\n<\/p>\n\n\n\n

Magic Mirror with\nVirtual Shopping <\/strong><\/h3>\n\n\n\n

\u201cMirror, mirror\non the wall, who\u2019s the fairest of them all?\u201d<\/em> Queen Ravenna had asked the\nmagic mirror. That mirror had dark magic. <\/p>\n\n\n\n

 Back to today! AR magic mirror is not less than magic itself\nbut with a touch of beauty & glamour<\/em>. It augments the whole appeal and enhances\ncustomer experience. <\/p>\n\n\n\n

Let\u2019s understand the concept of AR-based MAGIC MIRROR and\nhow it works in letting you try make-up virtually before buying a product-<\/em><\/strong><\/p>\n\n\n\n

Challenge <\/strong>– Normally,\nin-store,  how do you shop a make-up kit\nconsisting of lipsticks  (various\nshades), eye-shadows(multiple shades *color), eye-liners, foundation cream,\nconcealer, etc.? Start trying each of them, one by one(of-course, make-up testers).Red\nlipstick? Which Red? Crimson Red or Cherry Red or Burgundy Red? Try one by one,\n25 shades of a Red. Poor tester and POOR\nYOU!<\/em> You are drained of the whole energy in trying and the enthusiasm of\nbuying one. Imagine how to bear again if you are deciding to try shades of\neye-liner or an eye shadow. Rubbing one by one, testing one by one! Even sales\nexecutives are testing their patience(they are attending you and other\ncustomers in one go) and they might soon rethink a career change!<\/p>\n\n\n\n

We call this\nexperience a predicament \u2013 for both, customers and retailers.<\/em><\/p>\n\n\n\n

Solution – <\/strong>Augmented Reality arrives for your\nrescue- The magic Mirror! <\/em>It gives you the fabulous\nonline-make-up try-on tools. Facial mapping via magic mirror is the cutting\nedge technology that is ruling the beauty landscape. Heard of MODIFACE<\/em>? A leader in the AR technology\nfor beauty- an app available on mobile, web,\nand in-store<\/em>. Using your camera, focus on the product you choose and see\nhow it looks on you-all in a flash of\nseconds<\/em>! All from the comfort of your sofa or couch. You have a virtual\nstyle assistant, too. Make-up try on\nsoftware<\/em> is the magic mirror smart technology. The result is, you get a\nreal-time experience. And, the press button on the purchase option gets you the\nwork done! So simple!<\/p>\n\n\n\n

GLAMlab, <\/em>an\nAmerican e-tailer, has been using this virtual positioning as an alternative to\nan in-store due to pandemic. All kinds of beauty products, from eye-makeup to\nlip make up to false eye-lashes, GLAMlab<\/em>\nis offering all via Augmented Reality<\/em>\nonline make-up tool.<\/p>\n\n\n\n

Hi-tech\nT-shirts via AR Apps<\/strong><\/h3>\n\n\n\n

Marks &\nSpencers<\/em>, a famous clothing & apparel brand, has come up\nwith a creative idea using an Augmented\nReality app, <\/em>to enhance the images on T-Shirts for kids(yes, even kids form\na part of the fashion world). T-shirts become alive \u2013  the monkeys\non them start swinging and there are bears scaling skyscrapers, even they leap\nout of trees<\/em>– AR effect, 3-D effect<\/em>.\nAlthough this app is not quite new and was launched for in-store, M&C \u2018s<\/em> latest digital Sparks App<\/em> has already crossed a  million downloads the world over, ever since\nits launch two months back, on 30th August 2020.<\/p>\n\n\n\n

 CONVERSE – a\nnovel E-Commerce platform<\/em><\/strong><\/h3>\n\n\n\n

This is one of the newest AR apps for i-phone users.\nThis app allows you to virtually try on trainers. The method incorporates thus\n\u2013 Point your phone camera at your legs\nand virtually try various sizes, colors<\/em>. You can order that one pair you\nselected.No need to leave your home.<\/p>\n\n\n\n

Try on Clothes-\nWithout Wearing them<\/strong><\/h3>\n\n\n\n

The British brand TOPSHOP<\/em>\nstarted this trend a while back for in-stores. Today, virtual styling &\nshopping has picked up using more advanced technology tools including AR apps<\/em> and AI <\/em>at the backdrop. <\/p>\n\n\n\n

The real-time, 3D virtual fitting is the latest trend amidst the virtual\nretail scenario. <\/em><\/strong><\/h3>\n\n\n\n

You don\u2019t have to go for physical measurements in\nphysical mode. A 3D mirror<\/em> can\nmeasure your body statistics, does your<\/em>\n3D body scanning. It detects your feature points like shoulders, chest, waist,\nlegs, and capture the entire body measurements in its memory. Not only this,\nyou don\u2019t have to fret about which costume, which style, which size you should\ndecide.There exists an inbuilt product recommendation engine\nwithin AR app, that becomes your own style guide! It detects your attributes\nlike your age group, gender, your current outfit you\u2019re wearing now, and then\nbased on them it will suggest the most suitable style and fitting to your\npersonality.<\/p>\n\n\n\n

If you are\nbrides-to-be!        <\/em><\/strong><\/h3>\n\n\n\n

Make Augmented\nReality (AR)<\/em> a part of your lifetime memory \u2013  your wedding moments. The hassle of hunting\nthat special \u2018dream gown\u2019<\/strong> or \u2018dream lehenga\u2019<\/strong> is no more a mental\nstress but an exciting moment! You have 50-100 unique designs bearing unique silhouettes,\nfabric, necklines, embellishments, etc. that match your preferences and style\nquotient. The AR backed \u2018Try-On\u2019 virtual\napp<\/em> makes you try all these outfits in your time and at your place.\nFinally, You select your dream outfit. <\/p>\n\n\n\n

Sometimes, life\ngives you the opportunity of a lifetime. Don\u2019t miss it. Try this AR<\/strong> experience right away!<\/em><\/p>\n\n\n\n

Realizing the\ncurrent trend<\/strong><\/h3>\n\n\n\n

Digital shoppers are facilitating a big shift in the\nretailing domain. The fashion\/beauty brands, big or small, are taking this into\ncognizance and adopting the technology to remain in business. Augmented Reality (AR<\/em>) is creating a\nstorm in the beauty & fashion industry. It started with a choice based\nin-store moments but has become a necessity now, a survival tool for businesses\nacross the world. This is going to stay for a long, long time because you never\nknow how long this pandemic is going to hover around us. The latest news is\nbeing the revival of the second lockdown in England till December this year.\nSo, the economy is going to depend on technology,and its immense power backed\ncapabilities such as Augmented Reality.<\/em>\n<\/p>\n\n\n\n

Interested to know which AR model suits your retailing business? Learn how we can customize your requirement, for more information visit \u2013 <\/em><\/strong>www.fusioninformatics.com<\/em><\/strong><\/a><\/p>\n\n\n\n

Read Also – Top Mobile App Development Companies in India<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s proven now. 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