{"id":6893,"date":"2020-10-28T13:46:33","date_gmt":"2020-10-28T08:16:33","guid":{"rendered":"https:\/\/www.fusioninformatics.com\/blog\/?p=6893"},"modified":"2020-12-31T12:59:15","modified_gmt":"2020-12-31T07:29:15","slug":"top-pain-points-of-cmos-in-dynamic-global-market","status":"publish","type":"post","link":"https:\/\/www.fusioninformatics.com\/blog\/top-pain-points-of-cmos-in-dynamic-global-market\/","title":{"rendered":"Top Pain Points of CMOs in Dynamic Global Market"},"content":{"rendered":"\n
\"Top<\/figure>\n\n\n\n

Today, businesses across the world are grappling with severe, melancholic effects of the COVID pandemic creating uncertainty in the global market. However, considering the present phenomenon as a new normal<\/em>, business economies are hopeful to make a comeback, a gradual comeback, with a new set of visions to revive, to thrive. Let\u2019s accept the fact<\/strong> – It\u2019s not easy<\/em><\/strong>! The business world is getting tougher with each day as there are new entrants, new technologies, and new competitions at the global platter. As Olivier Fran\u00e7ois, Global President& Chief Marketing Officer(CMO), FCA group, speaks to FORBES, \u201cWe have to be careful, and with awareness about switching on the light we’ll have to find a way that’s sensible and original and will speak to people. There will be lots of nuances, lots of shades of gray.”<\/em>He did emphasize the value of consumers\u2019 feelings about this pandemic because they are wary to return to normal. A challenge indeed! <\/em>Moreover, digital transformation has brought about a large \u2013scale disruptions in the way people consume brands, shop, share, interact and the entire landscape is increasingly getting complex. The result is CMOs as Marketer are struggling hard to deliver a \u2018connected experience\u2019 throughout the communication channels. <\/em>Let\u2019s focus on the key challenges CMOs<\/em> are facing around the world. We can discuss some of them because ALL is not possible within the limited scope of just one platform!<\/em><\/p>\n\n\n\n

1. <\/strong> It\u2019s now an \u2018Experience-led\u2019<\/em> business ecosystem<\/strong><\/h3>\n\n\n\n

Are we not talking about the people who consume products? Yes, Consumers. They have changed their style of consuming products. Consumers are now getting \u2018experience-centric\u2019<\/em> rather than the \u2018product\u2019 <\/em>itself. Experience is becoming more powerful, more valuable for consumers than the product. For marketers, it is now a big challenge \u2018to know\u2019<\/em>, \u2018to understand<\/em> \u2018      the customer. It\u2019s about technology transparency, consistency in voice & context while delivering to the end-users, i.e. customers. How to predict their future-tastes? Today\u2019s what\u2019s their 5-star experiences could become a 1-star expectation in the future.<\/p>\n\n\n\n

2. The Demand for a contextually relevant content<\/strong><\/h3>\n\n\n\n

With the digital technologies invading consumer\u2019s life in totality, consuming habits have taken a new turn leading to a big shift in their expectation mode. Consumers are living in the world of Virtual reality, Augmented Reality<\/em>, they are seeing the world through integrated technologies via Smart TVs and mobile phones at home. Thus, with the emergence of newer technologies and channels- AR, VR, Gaming, IoT<\/em> – Marketers need to rethink their strategies, because of the shift in consumers\u2019 engagement and consuming pattern of content as a whole. They need to prioritize based on the evolving nature of given technologies and channels. It\u2019s all about the convergence of content and context.<\/p>\n\n\n\n

3.<\/strong> Technology proliferation making channel ubiquitous<\/strong><\/h3>\n\n\n\n

Let\u2019s understand it this way<\/em> \u2013  Internet-of -things<\/em> (IoT<\/em>) and increasing device types like various models (with varied features) of Smart Phones, TV sets, electronic gadgets (mostly sensor-based), are creating a world for consumers with a lot of things on the plate that creates an agnostic effect on them. They are consuming the offerings without realizing how it\u2019s all coming, who is the creator, etc. The challenge lies here! Marketers need to deliver content & experience, both, without disrupting their current flow<\/strong>. Delivering a consistent, continuous, personal, a compelling experience needs a strategy that guarantees seamless experience for consumers (via their mobile phones, smart TV, or car, or just anything).<\/p>\n\n\n\n

4.<\/strong> Locating disconnected devices of consumer<\/strong><\/h3>\n\n\n\n

As per a recent ADOBE digital index, a consumer averagely\nowns 7.2 electronic devices, however, uses only three of these devices on an\neveryday basis. Say, I own four laptops, four Smart Phones, two sets of Smart\nTV with integrated technology, all lying at my home 24*7 in working conditions.\nI want to visit your website. I can use any particular phone and do it. The\nvery next time I might consume the same content on my Smart TV (anyone). As a\nMarketer, how\u2019ll you locate which device I am mostly active on? If as an owner,\nconsumer I don\u2019t know which device I am going to use tomorrow, how come you\nknow about it? This is where the challenge lies before you.<\/p>\n\n\n\n

As per Adobe findings stated above, marketers are able to see a mere 1.2 of those 7.2devices owned by an average consumer, be it Smartphone, Desktop, Tablet, Smart TV. Hence, marketers need to find out a way to tackle this challenge.<\/p>\n\n\n\n

5. Creating a unique identity, unique trust quotient<\/strong><\/h3>\n\n\n\n

Brand identity<\/em>, value for trust<\/em> are the two grounds that\ncan make or break a brand. Cut-throat competitions, numerous brands\ninfiltrating the same market by unique strategies wooing customers. Which brand\nshould customers trust, whose identity connects to them the most? Moreover, in\nthe virtual world, everything matters upon a click of a button or an AI-based<\/em> recognition system. Companies\nhave to balance between convenience and privacy with consumers especially when\neverything is online \u2013 commerce, digital modes of the payment system,\nidentification methods, etc. All of these factors amount to establishing a\ntrust quotient with respective brands.<\/p>\n\n\n\n

Thus, we see, in the era of digital technology, old marketing models and silos are not going to be effective because marketers need to connect with the customers at every touch point. The strategy should include to reduce, and not to widen, the gap between Haves <\/em>and Have- Nots<\/em>. Pandemic and beyond, a new era called\u00a0 \u2018Intelligence wave\u2019 is beginning that is bringing technology to the core but emphasizing on customer experience (CX) that will decide the fate of a business in the digital age. Willing to explore how we can ramp up your marketing efforts and drive success? Reach us today<\/a><\/p>\n\n\n\n

Read Also – Top Mobile App Development Companies in India<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"Today, businesses across the world are grappling with severe, melancholic effects of the COVID pandemic creating uncertainty in…\n","protected":false},"author":5,"featured_media":6894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1096],"tags":[1974,1972,1973,1976],"class_list":{"0":"post-6893","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-challenges-faced-by-cmo","9":"tag-cmo-challenges","10":"tag-global-market","11":"tag-pain-points-of-cmo-in-global-market"},"yoast_head":"\nTop Pain Points of CMOs in Dynamic Global Market | AI and IoT application development company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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