{"id":6869,"date":"2020-10-13T15:07:52","date_gmt":"2020-10-13T09:37:52","guid":{"rendered":"https:\/\/www.fusioninformatics.com\/blog\/?p=6869"},"modified":"2023-07-13T12:57:15","modified_gmt":"2023-07-13T07:27:15","slug":"how-digital-technology-revamping-broadcast-media","status":"publish","type":"post","link":"https:\/\/www.fusioninformatics.com\/blog\/how-digital-technology-revamping-broadcast-media\/","title":{"rendered":"How Digital Technology is Revamping Broadcast Media"},"content":{"rendered":"\n
\"How<\/figure>\n\n\n\n

Broadcast Media<\/em> are an indispensable part of mass media. Earlier, the broadcast media would mean electronic media, viz., television, and radio, whose job was to transmit content in audio and video formats to the mass<\/em> audience<\/em>. <\/p>\n\n\n\n

They gradually took their position alongside an already existing print media<\/em>, together forming a powerful combination to be later termed traditional media.<\/em> <\/p>\n\n\n\n

The journey of broadcast media did not end here. A massive digital wave was about to explode. The consequence is what we see today \u2013 a convergence of broadcast media and digital media<\/em>! Digital technology <\/a><\/strong>acts as a solid foundation where the present media industry stands.<\/p>\n\n\n\n

Thus, today when we speak about broadcast media, we mean television (digital & analog), internet media (podcasts, blogs, websites), radio, and online streaming (Netflix, Amazon, Prime, Hotstar, Voot, Disney Hotstar). The industry is actively adopting Cloud-based technologies<\/em><\/strong><\/a> like Over-The-Top (OTT) Services, thereby enhancing their business models and workflows to the tune of the modern demand-supply chain. <\/p>\n\n\n\n

As per STATISTA\u2019s report, the number of users in the OTT<\/a><\/strong> Video segment is expected to rise to 2,923.6million by 2025.<\/p>\n\n\n\n

 Technologies like Augmented Reality, Virtual reality, Artificial Intelligence<\/strong><\/a>, Deep Learning<\/a><\/strong>, and Voice-control devices are determining the way broadcast media are disseminating information today. Lets\u2019 analyze how modern technologies are influencing broadcast media as a whole<\/em> \u2013<\/p>\n\n\n\n

\"\" The NextGen TV \u2013 ATSC 3.0 Technology<\/em><\/strong><\/h2>\n\n\n\n

ATS-3.0<\/em> is the broadcasting next-generation technology, the newest version of Advanced Television Systems Committee (ATSC) inc. standards. It helps define how television signals are really broadcast as well as interpreted. It is an up-gradation of the Over-The-Air (OTA) or antenna-based TV system<\/em> and along with internet access provides high definition interactive experience to users. <\/p>\n\n\n\n

We can watch broadcast videos not only on TV but even on our mobile phones, tablets, and in cars as well! Android compatible devices like Sony, Samsung, and LG are already adopting this new ATS-3.0 model in the TV world. The latest news on this technology is from OKLAHOMA CITY (OKC) in the US, where five TV stations have announced the deployment of ATS-3.0 technology. <\/p>\n\n\n\n

Earlier, the deployments took place in Austin, Texas. ABC, NBC, and FOX are the names we can connect with so easily! They are a part of media giants like Hearst, Sinclair, Nexstar, and the likes, who are incorporating the NextGen TV ATS-3.0<\/em><\/strong> technology.<\/p>\n\n\n\n

\"\" Augmented Reality Graphics (AR-GFX<\/em>)<\/strong><\/h2>\n\n\n\n

Augmented Reality Graphics<\/strong> <\/a>(AR-GFX)<\/em> is one of the hottest trends going on in broadcast media. Broadcasters are now creating Virtual Environments<\/em> where Virtual Objects<\/em> do appear as if they are actually present in the studio! <\/p>\n\n\n\n

Virtual Sets, Elections-telecast, News-telecast, e-Sports, and all kinds of live broadcasts are following the real-time data integration using AR graphics tools & technology. Television broadcasters, and live streamers, now use AR-based real-time 3D broadcast graphic solutions <\/em>that work for enhancing creativity and simplifying production workflow.<\/p>\n\n\n\n

     Key benefits of AR-GFX are \u2013<\/em><\/strong><\/h4>\n\n\n\n