{"id":2335,"date":"2013-08-30T10:33:57","date_gmt":"2013-08-30T05:03:57","guid":{"rendered":"https:\/\/www.fusioninformatics.com\/blog\/?p=2335"},"modified":"2022-05-11T10:48:41","modified_gmt":"2022-05-11T05:18:41","slug":"htc-reportedly-developing-mobile-operating-system-targeted-specifically-chinese-consumers","status":"publish","type":"post","link":"https:\/\/www.fusioninformatics.com\/blog\/htc-reportedly-developing-mobile-operating-system-targeted-specifically-chinese-consumers\/","title":{"rendered":"HTC is reportedly developing its own mobile operating system targeted specifically at Chinese consumers"},"content":{"rendered":"<p>Taiwanese phone manufacturer HTC is reportedly developing its own mobile operating system targeted specifically at Chinese consumers, the <a href=\"http:\/\/online.wsj.com\/article\/SB10001424127887324463604579040172467657350.html\">Wall Street Journal<\/a> cites people familiar with the project as saying.<\/p>\n<p>The mobile OS is said to align closely with Chinese apps such as the Twitter-like microblogging platform Sina Weibo, and is scheduled to launch before the end of this year. Certain smartphones running the OS are reportedly being tested now, with some prototypes already sent to the Chinese government.<\/p>\n<p>HTC Chairwoman Cher Wang is said to be in talks with Chinese government officials, which plays well into a wider government policy encouraging the development of a local software ecosystem, as China\u2019s technology ministry seeks to reduce its dependence on Western companies \u2014 in particular Google, as the Android operating system has dominated China\u2019s mobile market.<\/p>\n<p>The WSJ report says it isn\u2019t clear whether the mobile OS will be entirely proprietary or built on top of Android \u2014 as just like Acer, HTC is part of Google\u2019s Open Handset Alliance, and that means it needs to abide by certain rules laid down by Google.<\/p>\n<p>The ambitious reported move by HTC comes as it has been struggling financially.\u00a0CEO Peter Chou said in the company\u2019s recent second-quarter earnings call that <a href=\"http:\/\/thenextweb.com\/asia\/2013\/07\/30\/htc-unveils-plans-to-release-new-mid-tier-handsets-as-it-projects-up-to-29-3-drop-in-q3-revenue\/\">HTC is expecting Q3 revenue to decline<\/a>\u00a0as much as 29.3 percent from the amount of revenue it posted in Q2.<\/p>\n<p>The company has also noted that in China, competition at the mid-tier sector of the smartphone market intensified despite improved\u00a0sales of its high-end models,\u00a0which could be adding a sense of urgency for HTC to diversify its product range \u2014 and the development of a mobile OS is clearly an attempt to boost its overall strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"Taiwanese phone manufacturer HTC is reportedly developing its own mobile operating system targeted specifically at Chinese consumers, the&hellip;\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[34,1096],"tags":[63,129,598,573,599,600,104],"class_list":{"0":"post-2335","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-enterprise-mobile-application-development","7":"category-technology","8":"tag-android-operating-system","9":"tag-android-os","10":"tag-china-mobile-market","11":"tag-china-mobile-users","12":"tag-chinese-apps","13":"tag-htc-mobile","14":"tag-mobile-os"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HTC is developing its own mobile operating system<\/title>\n<meta name=\"description\" content=\"HTC to diversify its product range \u2014 and the development of a mobile OS is clearly an attempt to boost its overall strategy.\" 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