A substantial minority of the largest U.S. companies do not have a mobile or mobile-compatible website, even as consumer usage makes a dramatic shift away from the desktop PC, and mobile accounts for 26% of search traffic globally.<\/p>\n
According to a recent study from Pure Oxygen Labs, 44% of the Fortune\u00a0100 have no mobile content strategy.<\/p>\n
Only\u00a056% served mobile-optimized content:\u00a045% had dedicated mobile sites, while 11% deployed\u00a0responsive design.<\/p>\n
This is important because Google is revising its rankings to favor sites that are optimized for mobile, placing a renewed importance on mobile search engine optimization. Not to mention, Google recommends responsive design as a best practice.<\/p>\n
At\u00a0BI Intelligence,\u00a0Business Insider’s paid subscription service, we recently analyzed over\u00a015 datasets\u00a0culled from a variety of sources to probe the reasons why it’s vital to have a real mobile strategy, and we examined the advantages and disadvantages of one: responsive design. We published our insights in a recent report, “The Rise Of Responsive Design As A Mobile Strategy, The Pros And Cons<\/a><\/em><\/strong>.”<\/p>\n The changes to Google’s rankings are expected to go into effect in September and October. Unless they comply with Google’s recommendations that sites be mobile-optimized , a substantial number of major companies could see their search results adversely affected.<\/p>\n Meanwhile, mobile accounted for 26% of traffic to search engines last quarter (up from 24% in the first quarter), according to a study from RKG<\/a>. (See chart, below.)<\/p>\n