{"id":2289,"date":"2013-07-31T10:56:44","date_gmt":"2013-07-31T05:26:44","guid":{"rendered":"https:\/\/www.fusioninformatics.com\/blog\/?p=2289"},"modified":"2022-12-07T16:25:30","modified_gmt":"2022-12-07T10:55:30","slug":"android-dominates-tablet-market-2013-q2","status":"publish","type":"post","link":"https:\/\/www.fusioninformatics.com\/blog\/android-dominates-tablet-market-2013-q2\/","title":{"rendered":"Android Dominates the Tablet Market in 2013 Q2"},"content":{"rendered":"<p><b>Strategy Analytics: Android Dominates the Tablet Market in 2013 Q2 with 67 Percent Share of Global Tablet Shipments. <\/b><\/p>\n<p>Boston, MA &#8211; July 29, 2013 &#8211; According to the latest research from Strategy Analytics, global tablet shipments reached 51.7 million units in the second quarter of 2013.&nbsp; Android secured a robust 67 percent global share, while Apple iOS declined further to 28 percent.&nbsp; Windows also fell back but secured a 4.5 percent global share.<\/p>\n<p>Peter King, <a href=\"http:\/\/www.strategyanalytics.com\/default.aspx?mod=saservice&amp;a0=306&amp;m=5#0\">Director of Tablets<\/a> at Strategy Analytics, said, &#8220;Global Branded Tablet shipments reached 36.2 million units in Q2 2013, up 47 percent from 24.6 million in Q2 2012.&nbsp; The branded Tablet market had a rest period as very few new products came to market during the quarter.&nbsp; When we add in White-Box Tablets, shipments reached 51.7 million units, up 43 percent from 36.1 million in Q2 2012.&nbsp; Android is now making steady progress due to hardware partners like Samsung, Amazon, Google and White-Box tablets which, despite the fact that branded OEMs are lowering price-points and putting pressure on the White-Box manufacturers, are still performing well,&#8221; King added, &#8220;Apple iOS shipments were 14.6 million iPads in Q2 2013 which declined 14 percent annually.&nbsp; In the same quarter a year ago the first Retina display iPads were launched which could partly explain the decline as there were no new models in this quarter.&nbsp; However, to compensate that, iPad Mini which was not available a year ago, now freely available was expected to take the figure higher than 14.6 million.&#8221;<\/p>\n<p>Other findings from the research include:<\/p>\n<ul>\n<li>Microsoft captured a niche 4.5 percent global tablet share in Q2 2013.&nbsp; There may be an uptick in Windows RT shipments in Q3 following savage price cuts by all the partners still involved in the RT Market.&nbsp; Microsoft has reduced prices by $150 and other vendors even more; they are still not cheap but are much more where they should be to compete.&nbsp; The shortage of apps continues to be a problem, with seemingly little incentive for developers to work on the platform.<\/li>\n<\/ul>\n<div align=\"center\">Exhibit 1:&nbsp; Global Tablet Operating System Shipments and Market Share in Q2 2013 (preliminary)&nbsp;<p><\/p>\n<\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"452\" src=\"https:\/\/www.fusioninformatics.com\/blog\/wp-content\/uploads\/2022\/04\/Startegy-Analytics-Tablet-Service-1.png\" alt=\"\" class=\"wp-image-7817\" srcset=\"https:\/\/www.fusioninformatics.com\/blog\/wp-content\/uploads\/2022\/04\/Startegy-Analytics-Tablet-Service-1.png 756w, https:\/\/www.fusioninformatics.com\/blog\/wp-content\/uploads\/2022\/04\/Startegy-Analytics-Tablet-Service-1-300x180.png 300w, https:\/\/www.fusioninformatics.com\/blog\/wp-content\/uploads\/2022\/04\/Startegy-Analytics-Tablet-Service-1-380x227.png 380w, https:\/\/www.fusioninformatics.com\/blog\/wp-content\/uploads\/2022\/04\/Startegy-Analytics-Tablet-Service-1-560x336.png 560w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"Strategy Analytics: Android Dominates the Tablet Market in 2013 Q2 with 67 Percent Share of Global Tablet Shipments.&hellip;\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[34],"tags":[63,273,79,558],"class_list":{"0":"post-2289","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-enterprise-mobile-application-development","7":"tag-android-operating-system","8":"tag-android-tablet","9":"tag-google-android","10":"tag-tablet-application-development"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Android Dominates the Tablet Market in 2013 Q2<\/title>\n<meta name=\"description\" content=\"Android secured a robust 67% global share, while Apple iOS declined further to 28 percent.\u00a0 Windows also fell back but secured a 4.5 percent global share.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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