{"id":2283,"date":"2013-07-30T10:19:39","date_gmt":"2013-07-30T04:49:39","guid":{"rendered":"https:\/\/www.fusioninformatics.com\/blog\/?p=2283"},"modified":"2022-05-10T10:20:50","modified_gmt":"2022-05-10T04:50:50","slug":"ios-android-stack-mobile-os-loyalty","status":"publish","type":"post","link":"https:\/\/www.fusioninformatics.com\/blog\/ios-android-stack-mobile-os-loyalty\/","title":{"rendered":"how iOS, Android and others stack up on Mobile OS loyalty"},"content":{"rendered":"<p>When a customer switched phones in June, if they had an Android or an iOS device, they mostly stayed committed to that OS. But, according to Consumer Intelligence Research Partners\u2019 latest research, iOS users in general were just a bit more likely to stick with the iPhone than and Android users were to pick another Android smartphone.<\/p>\n<p>Here\u2019s CIRP\u2019s chart calculating the loyalty rates of smartphone users by the mobile OS they choose. It shows 78 percent of iOS users chose another iPhone, while 67 percent of Android users stayed with Google\u2019s OS. There is some switching among those though: 14 percent of former iOS users went Android, while 27 percent of former Android users crossed over to the Apple mobile ecosystem.<\/p>\n<p>You can also see how iOS and Android are continuing to decimate the previous era\u2019s smartphone champ, Blackberry: 34 percent of former Blackberry users switched to Android, while nearly half, 48 percent, moved over to iOS.<\/p>\n<p>But the real battle that that Google and Apple need to focus on now is winning the feature phone users who have yet to upgrade to a smartphone. So far, Android is winning, gathering 50 percent of basic phone users, while just 39 percent chose iOS. This fight explains why Apple is pushing its iPhone 4 and 4S so heavily (<a href=\"http:\/\/gigaom.com\/2013\/07\/23\/six-years-later-how-apple-keeps-the-iphone-chugging-along\/\">and having pretty good success<\/a>).\u00a0It wants to lure in users who don\u2019t mind upgrading to a fancier phone as long as it\u2019s cheap, like the free iPhone 4 or $99 iPhone 4S with carrier contract.<\/p>\n<p>In this chart, you can see a more granular break down of Android device makers and how their individual loyalty rates compare to the iPhone:<\/p>\n<p>Just as the previous graph showed, iPhone owners are pretty loyal, with a 78 percent retention rate \u2014 though if they are going to switch, they mostly end up choosing a Samsung device, which speaks to Samsung\u2019s aggressive recent ad campaigns against the iPhone. Samsung performs next best, with 52 percent loyalty to its brand of smartphone. But HTC (27 percent), LG (18 percent), Motorola (9 percent) and Blackberry (10 percent) performed miserably when it came to keeping their customers.<\/p>\n","protected":false},"excerpt":{"rendered":"When a customer switched phones in June, if they had an Android or an iOS device, they mostly&hellip;\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[34],"tags":[33,27,149,471,552,44],"class_list":{"0":"post-2283","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-enterprise-mobile-application-development","7":"tag-mobile-application","8":"tag-mobile-application-developments","9":"tag-mobile-apps","10":"tag-mobile-apps-news","11":"tag-mobile-os-loyalty","12":"tag-samsung"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HOW IOS, ANDROID AND OTHERS STACK UP ON MOBILE OS LOYALTY<\/title>\n<meta name=\"description\" content=\"When a customer switched phones in June, if they had an Android or an iOS device, they mostly stayed committed to that OS. Read for more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fusioninformatics.com\/blog\/ios-android-stack-mobile-os-loyalty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOW IOS, ANDROID AND OTHERS STACK UP ON MOBILE OS LOYALTY\" \/>\n<meta property=\"og:description\" content=\"When a customer switched phones in June, if they had an Android or an iOS device, they mostly stayed committed to that OS. 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