{"id":2163,"date":"2013-04-29T05:32:08","date_gmt":"2013-04-29T00:02:08","guid":{"rendered":"https:\/\/www.fusioninformatics.com\/blog\/?p=2163"},"modified":"2022-05-11T12:03:33","modified_gmt":"2022-05-11T06:33:33","slug":"study-paid-search-spend-for-mobile-is-exploding","status":"publish","type":"post","link":"https:\/\/www.fusioninformatics.com\/blog\/study-paid-search-spend-for-mobile-is-exploding\/","title":{"rendered":"Study: Paid Search Spend for Mobile is Exploding"},"content":{"rendered":"<p>The new Q1 2013 Digital Marketing Report by IgnitionOne highlights the significant growth taking place in digital marketing today.<\/p>\n<p>Research by IgnitionOne shows that year-over-year paid search spend for tablets and smartphones are up 112% and 113%, respectively in the US.<\/p>\n<p>According to details made available in a press release today, tablet users were also shown to behave differently from PC users and have higher total engagement.<\/p>\n<p>\u201cNot only are users engaging with more ads on mobile devices, they are also spending more time on marketers\u2019 websites when they do,\u201d said Roger Barnette, President of IgnitionOne. \u201cThis creates both opportunities and challenges as marketers adjust to the changing landscape.\u201d<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"The new Q1 2013 Digital Marketing Report by IgnitionOne highlights the significant growth taking place in digital marketing&hellip;\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[34],"tags":[476,477,478,458],"class_list":{"0":"post-2163","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-enterprise-mobile-application-development","7":"tag-digital-marketing-news","8":"tag-latest-tech-news","9":"tag-mobile-apps-development","10":"tag-tech-news"},"yoast_head":"<!-- This site is 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