{"id":2109,"date":"2013-04-10T05:40:43","date_gmt":"2013-04-10T00:10:43","guid":{"rendered":"https:\/\/www.fusioninformatics.com\/blog\/?p=2109"},"modified":"2022-05-11T12:05:15","modified_gmt":"2022-05-11T06:35:15","slug":"the-mobile-war-is-over-and-the-app-has-won-80-of-mobile-time-spent-in-apps","status":"publish","type":"post","link":"https:\/\/www.fusioninformatics.com\/blog\/the-mobile-war-is-over-and-the-app-has-won-80-of-mobile-time-spent-in-apps\/","title":{"rendered":"The mobile war is over and the app has won: 80% of mobile time spent in apps"},"content":{"rendered":"

Only 20 percent of American consumers\u2019 time on mobile devices is spent on the web. A massive majority, 80 percent, is spent in apps: games, news, productivity, utility, and social networking apps.<\/p>\n

Turns out, it\u2019s an app world, after all.<\/strong><\/p>\n

According to app analytics firm\u00a0Flurry, which tracks app usage on a staggering 300,000 apps on over a billion active mobile devices, we spend an average of 158 minutes each and every day on our smartphones and tablets. Two hours and seven minutes of that is in an app, and only 31 minutes is in a browser, surfing the old-school\u00a0web.<\/p>\n

A big chunk of that 158 minutes is taken up with games \u2014 32 percent \u2014 but\u00a0it\u2019s almost shocking to see how much time a single app and a single company eats up.\u00a0Eighteen percent of all the time that Americans spend on their phones is spent in the Facebook app, a figure that by itself dwarfs all other social networking apps.<\/p>\n

Combined, the others only take up six percent of our time.<\/strong><\/p>\n

There was a time when developers thought\u00a0HTML5 would kill the mobile app<\/a><\/strong>, with experts like Mike Rowehl saying things like:\u00a0\u201cWe\u2019ll forget that we even passed through another era of native apps on the way to the mobile web.\u201d<\/p>\n

In an interesting twist, however, HTML5 is\u00a0actually being used more as a\u00a0tool for cross-platform native app development. In fact, it\u2019s now the\u00a0number one choice for developers\u00a0building apps for multiple platforms.<\/p>\n

Flurry also says that people are now using more apps than ever, launching 7.9 per day in the last part of 2012 versus 7.5 per day in 2011 and 7.2 per day in 2010. Consumers are continuing to try new apps as well, with long-term users adding new apps regularly to their existing stack.<\/p>\n

\u201cWe believe that with consumers continuing to try so many new apps, the app market is still in early stages and there remains room for innovation as well as breakthrough new applications,\u201d Flurry says.<\/p>\n

Is the mobile web dead?<\/strong><\/p>\n

Not necessarily \u2014 we\u2019re only five years into this ongoing mobile revolution. But today, people are talking with their taps, and they\u2019re overwhelmingly choosing apps.<\/p>\n","protected":false},"excerpt":{"rendered":"Only 20 percent of American consumers\u2019 time on mobile devices is spent on the web. A massive majority,…\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[34],"tags":[240,27,149,156],"class_list":["post-2109","post","type-post","status-publish","format-standard","category-enterprise-mobile-application-development","tag-iphone-apps","tag-mobile-application-developments","tag-mobile-apps","tag-mobile-app-developers"],"yoast_head":"\nThe mobile war is over and the app has won: 80% of mobile time spent in apps | AI and IoT application development company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fusioninformatics.com\/blog\/the-mobile-war-is-over-and-the-app-has-won-80-of-mobile-time-spent-in-apps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The mobile war is over and the app has won: 80% of mobile time spent in apps | AI and IoT application development company\" \/>\n<meta property=\"og:description\" content=\"Only 20 percent of American consumers\u2019 time on mobile devices is spent on the web. 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