ALMOST a third of mobile owners regularly access the internet on their phone.<\/p>\n
Searching for information on the web is the most popular activity for the new generation of tech-savvy phone owners, research into the mobile phone habits of Australians has revealed.<\/p>\n
More than three-quarters of people with internet connected phones use them to hunt for information online while on the move – up from just 30 per cent a year ago.<\/p>\n
Popular online activities for mobile phone users include:<\/p>\n
CHECKING news and weather (59 per cent).<\/p>\n
EMAIL (58 per cent).<\/p>\n
MAPS or directions (56 per cent).<\/p>\n
SOCIAL networking (39 per cent).<\/p>\n
Facebook is by far the most popular social networking site accessed via the mobile Web, snaring 98 per cent of visitors, followed by Twitter and MySpace.<\/p>\n
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The Nielsen internet and technology report shows new activities, such as buying items online, jumped 10 per cent to 17 per cent.<\/p>\n
The previously popular pastime of downloading ringtones dropped 9 per cent to 21 per cent.<\/p>\n
The survey comes as new social networking-oriented phones hit the market. They boast iPhone-style touch screens, Qwerty keyboards and the ability to snap and instantly upload photos to sites such as Facebook and Twitter.<\/p>\n
Samsung spokesman Tyler McGee said manufacturers were responding to the demands of consumers.<\/p>\n
“Research shows that three out of five Australians under the age of 35 who access the internet claim to use social networking on their mobile phones,” he said.<\/p>\n
Samsung has just released four internet-friendly phone models.<\/p>\n
The survey said Nokia still leads the internet-capable mobile phone pack, controlling more than 35 per cent of the market. Apple’s iPhone has more than doubled its share to 28 per cent and is growing quickly.<\/p>\n
About 13 per cent of Australians who have not yet used their mobile to go online plan to do so over the next 12 months.<\/p>\n
“We’ve seen a big shift in the levels of activity among those who are using mobile internet,” Nielsen online spokesman Matt Bruce said.<\/p>\n
Resource<\/b>:
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