New Augmented Reality Measure App in iOS 12

New Augmented Reality Measure App in iOS 12

iOS, with the advent of the next version of iOS 12, that runs on all iPhones and iPads – will knockout Apple devices in the autumn of 2018. Are you eager to know…??? When will it be released to the public?  And which iPads and iPhones can run it? We cover all the launch details in this article.

Apple Embeds the Biggest New Features into iOS 12

Apple unveiled its latest version Operating System iOS 12 with awestruck features. To count few:

Performance: “For iOS 12, we are doubling down on performance,” said software VP Craig Federighi.  In iOS 12, apps launch 40 percent faster, the system keyboard comes up 50 percent faster, and opening the camera is 70 percent faster.

Screen Time: Like Google, Apple’s primary focus is to strike a better, healthier balance between gadgets and life. A new Screen Time feature in iOS 12 details how much time you’re spending on your device and using individual apps.

Memoji: iOS 12 has a feature that enables to create emojis/characters that resembles own appearance, hair style, choosing skin colour, and outfitting your Memoji with accessories. 

AR Experience in iOS 12

Apple kick started its annual developer conference with a highlighting keynote presentation during which CEO Tim Cook and other high-profile executives declared that augmented reality (AR) experiences in iOS 12 will advantage from a new file format and many other enhancements.

The augmented reality based App in iOS 12 is an app called Measure, which Apple has designed to ease our effort to measure various real-world objects using 3D spatial detection techniques.

“Out of the 1,100 AR apps on the App Store, about 80 of them are measuring apps – or 7%” – says Randy Nelson, head of mobile insights at Sensor Tower, a mobile app analytics company. Considering how the Measure app will come standard on iOS 12, users will not hunt for a second AR measuring app from the App Store unless it has other special features or abilities.

This is hardly the first time Apple worked out on an existing app idea, developed a hit-list app and also made it standard. Apple slayed off the current concept of flashlight apps when they presented its own flashlight functionality to the Control Center. And do you remember the Bump app that enabled file sharing by “bumping” two phones together? That was made outdated by AirDrop, which lets phones share files, photos, data or contact information over the air.

Apple’s Measure App – Awesome AR Experience

Of all the new stuff in the iOS 12 beta, Apple’s big push into augmented reality is the Measure app.
With an advent of new app called Measure you can experience a new view on a real-world object using your iPhone’s camera. More remarkably, you can see a rectangular object such as a photo and the system will automatically recognize the shape and returns your measurements.
Announced at WWDC 2018, Measure is a default Apple app that will come to all iPhones in the fall. It uses Apple toolkit (ARKit) exclusively meant to develop AR-driven Apps, and uses the iPhone’s camera to compute the dimensions of objects seen on the screen. All that you need to do is to hold up your iPhone Mobile device to an object, tap the endpoints of the object you want to measure, and the app will figure out the measurements. It can measure and detect real-world objects.

The MacBook measurement is demonstrative of what Apple’s trying to do with Measure. Measure is actually a short cut to quickly scale the size of a space. This iPhone inbuilt App is a boon when measuring tape isn’t handy and absolute precision isn’t really required.  This completes with trademark Apple “magic” — surely a big consideration in introducing the feature.

Release date

iOS updates roll out initially in pre-release testing version, BETA, following which the Apple users expects official release. The final public launch of iOS 12 is expected in the autumn – mostly in September 2018.


Fusion Informatics Launched @ UAE

Fusion Informatics Launched at UAE with Cutting-Edge Technology Solutions for Your Business

UAE-office opening-UAE-Fusion Informatics

Company to Help Clients Leverage Mobile Applications, Solutions based on IOT, Machine Learning, and Artificial Intelligence.


Fusion Informatics Ltd

Ahmedabad, India, 05th July 2018 –

Fusion Informatics, an ISO -9001 certified and Quality Mark Award winning software development company based in India with 18 years of service in the competitive high-end technology market, has launched in UAE catering its services to both start-ups and large enterprises on their requirements of developing Mob Apps, Solutions based on AI, IoT, etc.

Having branches in India and USA, we develop innovative Mobile Apps and are passionate about developing iPhone, iPad and Android applications. Today, we have launched in Dubai, UAE to boost your business result offering its clients high-end development solutions such as Artificial Intelligence (AI), Internet of Things (IoT), Enterprise Mobility, Machine Learning, Data Science and cloud solutions. We offer Bots and cognitive services too.

Fusion Informatics CEO Mr. Ashesh Shah, believes the expansion is perfectly aligned with the company’s mission to drive dramatic growth through delivering high end performance improvement. He also stated, “Since 2000, Fusion has delivered over 5000 assignments with over 1000 mobile apps, and has cornerstone clients like, HP, United, Bosch, and Lenovo.


Fusion Informatics is graded in top amongst other competitors in the app development industry with its outstanding aptitudes and world class developers. We have a proven track for multifaceted and most critical mobile app development and having 100% success rate in app store support. For more than 18 years, Fusion Informatics has delivered unique, comprehensive and renowned Mobile Application and Solutions to fulfill its mission of creating value, supporting dramatic bottom-line results and acting as a strategic asset to clients worldwide.

A majority of Fusion Informatics mobile applications have been featured in Apple’s iTunes store and Google’s Play stores. With our wide range of world-class enterprise mobility solutions, we are expert in customizing mobile applications that are optimized to outperform your competition and kick off your business with high results.

We are here to hear your business problems Let us build something great together. We are always willing to help you with our services. For more information on Fusion Informatics, visit their website at

Visit to see how Fusion is helping enterprises move to the next level, and start-ups build themselves with innovative, world-class AI, Mobility, IoT, and Cloud Solutions.

Media Contact:

Sreenivasulu T

Digital Marketing Lead

Fusion Informatics

For more information, contact:

Fusion Informatics, Dubai, UAE



Is Simplifying Use By Businesses The Key For WhatsApp Payments In India?

New Way to Pay Via WhatsApp

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After months of numerous rumors that WhatsApp would launch peer-to-peer payments in India, the Facebook-owned company is now rolling out the feature. A new path-way to pay!

This news brings an awesome excitement to over 200 million active WhatsApp users across India, it would certainly give sleepless nights to dominating e-wallet market leaders like Paytm and Tez etc.

Like WeChat, the innovative payment system in China, the advent of WhatsApp into India’s payments space will reshape the way we pay in India and it will expand beyond messaging. At its test launch with 1 million users in February, WhatsApp Pay­ received excellent reviews, intimidating the market share of incumbents Google Tez and Alibaba-backed Paytm, which lack the benefits of a social network.

“WhatsApp has a great starting point: a monopoly in chat,” said Vivek Belgavi, leader for financial technology at PwC India. “High engagement makes it a credible competition.”  More than 200 million smartphone users in India already have WhatsApp messaging platform and it is estimated that WhatsApp online Pay’s growth and access will be 20 times higher than Paytm’s.

India is one among the first countries to get WhatsApp Payments feature. It will be interesting to see how the app rating and consumption shoot up once the rollout is complete. However this feature may offer a more convenient way to send and receive money, it may also call a lot of fake issues such as spam chain letters duping people into sending money.

Put Pocket Penny @ Pal’s WhatsApp & Treat and Great the Day!

The Good Morning messages are an annoyance on WhatsApp. It fills the phone memory, but not the pocket! With the latest WhatsApp Pay feature that uses India’s UPI network, it is made easy to use chat app to solve the over-flood of Good Morning messages to your WhatsApp account.  All who are sending Good Morning notes are left with one more option of attaching some money to the message, like Rs 25 that will truly turn the morning to good morning.

Every special occasion mornings, 90% WhatsApp users, get greeting messages in India. Such messages overflow in the groups we are part of. They come from people whom we have not even met once.  Some are Gif files; some video files. Some have leaves and flowers as their image background. Some use sunrise. All say Good morning. A senseless, futile, e-greeting!

In this digital era, change the way you greet a friend on his/her birthday. It adds more flavor when you e-wish your birthday buddy with WhatsApp Pay.

Recently, the Wall Street Journal discussed the current trend of sending “good morning messages” in India and highlighted how these messages were blocking smart phones, and affecting its speedy performance.  This problem is under the radar of Google engineers, who are trying to find a fix on unclogging the phones, cleaning these messages and avoiding the performance problems. To deal with this complexity, Google engineers recently came out the Files Go app that enables WhatsApp users to delete all good morning messages in one go.

How to Merge Message to Money? 

The payment feature has been developed using India’s Unified Payment Network – UPI, and hence is available to almost all smart phone users who have a bank account in India. It is also rather easy to configure and easy to use. To send money, all that you need to do is to tap on the attachment button in any open chat and then click the payment button. In less than a minute, you can transfer the money to any of your WhatsApp contact.

So, dear WhatsApp friends, here is an idea. Do not send a Good Morning message. It doesn’t make your morning good. Neither has it made our day better. And irrespective of whatever motivational quote you may have attached with your “Good Morning message”, it is not going to motivate others. These are empty words, and an annoyance. Instead, if you really want to motivate your friend to does something on a morning, in a day, in life, send them some money.

Gears to Configure WhatsApp PaY

Digital India is the first country to support in-app payment system on the popular messaging platform. This option has made an unprecedented way to Android smart phone users right now,

The payment feature is enabled merely by linking the app to the country’s Unified Payment Interface (UPI) that lets users to link their bank account without sharing confidential details.

About one million people were tested WhatsApp’s payments service in India, which is the largest base for the Facebook-owned company that has over 1.5 billion users globally. WhatsApp has over 200 million users in India.

WhatsApp spokesperson said “The Company has worked closely with National Payments Corporation of India (NPCI), bank partners, and the Indian government on these details of how its service works. WhatsApp had received permission from NPCI to tie up with banks to facilitate financial transactions via Unified Payments Interface (UPI)”

The terms state that WhatsApp collects information “when you send, receive, or request a payment, including the date and time and reference transaction number”. Also, when someone makes a payment to a WhatsApp contact, the company collects the sender and receiver’s names and BHIM UPI IDs. WhatsApp Company stated that sensitive user data such as the last 6 digits of a debit card and UPI PIN are not stored at all.

WhatsApp payments feature will take an advantage of UPI (Unified Payments Interface) and it also includes support by a number of banks, including the State Bank of India, ICICI Bank, HDFC Bank, and Axis Bank. WhatsApp presently shows a big list of supported banks including Axis Bank, HDFC Bank, ICICI Bank, and Airtel Payments Back as well. In order to configure the feature, users must first confirm their phone number via SMS and then choose a bank.

After the completion of the configuration, the option to send a payment becomes available.

Peer-Peer Payment Apps@ Fusion Informatics

It is our turn now to talk about integration of payment system in the chat platform applications like WhatsApp. In India, only few companies have proven their technology supremacy and skill-set to incorporate payment system in E-commerce or E-shopping application. We Fusion Informatics, take up such challenges in developing integrative apps that the current generation is in most demand of.

Being ISO 9001:2008 Certified Mobile App Development Company in Bangalore, India, our services have now spanned to UAE, and USA. Mobile app development for Android & iOS advocates enterprise mobility and is indeed essential for all the business for better engagement and customer satisfaction.

Having our signature in the fast track world of mobile app development, we promise next-gen mobile app solutions for your business requirements. We outline your entire mobile vision to be as cost-effective as possible! No doubt, enterprise apps improve business processes and increase worker productivity. We are counted at top in the list of mobile application development companies in Bangalore, India. Our services also crossed over to other major cities of India such as Mumbai, Gujarat, and so on.  Contact us today and entitle a best deal!

Connect with us or drop us your app project inquiry at You can also call us @+91 63610 54076 .We are in a click away!


Which of the two is preferred more? Mobile website or Mobile app?

To many, the difference between a mobile website and a mobile app is not too evident. But, both are developed differently, keeping in mind different objectives. Below, the differences between the two, along with their pros and cons have been discussed. Read on to choose what you prefer among the two…

Mobile Website

A mobile website is nothing different from the usual websites, except it is a browser-based way of accessing internet content. It has been designed keeping in mind mobile devices, and therefore cannot be displayed perfectly on desktops.

A mobile friendly website is basically your actual website shrunk down to fit the display of a mobile device. The function and display of a mobile website stays the same, though, one may need to zoom-in and scroll a lot.

A responsive website on the other hand, uses HTML pages which are linked together and are viewed in browsers over the internet. It works well not only with mobile-friendly websites and desktop versions of the same, but also works well for smartphones and tablets with touchscreen interfaces. Safe to say, a responsive web design goes perfectly well with mobile devices just as mobile websites.

To assess your choice between a mobile website and a mobile app better, its imperative to know the pros and cons of each…


Wider Reach-since a mobile website is accessible across various platforms and can be easily shared, it broadens the consumer reach. Also, in terms of search engines, it has greater reach abilities as compared to a mobile app which needs to be searched and then downloaded through either Google Play or Apple’s App Store.

Support and Maintenance. Websites also cost less to upgrade. There is bare minimum maintenance charges since you do not need to maintain various versions of them. Responsive/mobile websites allow you to make changes in the content or design just by editing them once and allow you to do the same efficiently. After implementing, updates become active and visible immediately across all types of devices.

SEO Traffic- Mobile optimized sites are now ranked higher in search engine results pages than sites that are not optimized for mobile. Companies with mobile-friendly sites are more likely to rank better, which results in greater brand visibility and further, higher website traffic.


Mobile websites have a wider reach, are easily attuned, and require less money than mobile applications. Yet, they have their limitations.

Convenience- Unlike a mobile app, a responsive/mobile website cannot handle all smartphone features very effectively. Features like camera, phone dialing etc are not necessarily developed for responsive/mobile websites.

Screen size- while having smaller devices is always convenient for portability issues, this small screen size may be of concern. The small screen size allows a lot less data as compared to a computer or laptop screen. This makes it a little inconvenient for users to surf the net on mobile devices.

User Experience. Since mobile experiences are significantly different than that of desktop experiences, the same interface for both platforms cannot be used. This is mainly associated with the single-window restriction. According to this, a user shouldn’t have to leave their current page to access all the content they’re looking for; however, with mobile websites it’s often impossible to fit everything onto one page.

Offline Access- mobile websites will most likely not work without an internet. A mobile website needs a good internet connection to operate.

Mobile App

Mobile applications as we know need to be downloaded from specific portals like the App Store or Google play. Mobile apps have been developed to provide faster access to content and easy interactions.

A mobile application will be most beneficial if one wants make use of features like GPS, scanners, click-to-call etc. Another good use of a mobile app is when one wants to develop a social platform wherein, images, videos or content can be shared. A mobile application is also the perfect choice for games and other services that require you to track progress in real-time scenarios or for daily reminders.

To decide what you prefer, the pros and cons of mobile apps are mentioned below-


Convenience– Research shows that the applications are preferred better and used more than their websites, mainly because they are more convenient. Mobile apps provide better user experiences, load content faster, and are user-friendly. Unlike websites, apps have push notifications, which give it a bonus point. Moreover, the capabilities of updates, special features, and reminders within an app help increases customer loyalty and retention base.

Personalization. Mobile apps are an apt answer for services that require frequent usage. Mobile applications allow users to personalize the app and its content to their fancy. For instance, user can set and save their preference, create their personal accounts etc.

Offline Access- Another major advantage with mobile apps is the prospect of using them offline. Since the apps have been downloaded and installed on mobile devices, they can continue providing consumers with access to content and various features even without an internet connection.


Compatibility– to maintain effective running, every mobile app, needs to be compatible or fulfill requirements of its particular operating system. Basically, this means that platforms like iOS, Android or Windows need a separate operating system.

Support and Maintenance- if an application is developed for several different platforms, supporting the same also takes more time and funds. This means that it is imperative to maintain regular updates and upgrades for the smooth functioning of these apps. Moreover, it is important to entice the users and get them to download the new update.

Need help to understand how our mobile application development solutions will help your business grow?

Please Get in Touch with our experts.

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AI integration in mobile apps: An object of disinclination

Wondering why enterprises hesitate to adopt AI in mobile applications? The below 3 reasons will give you an idea of their reluctance…

The digital scenery is amazed and bustling about the growth and integration of Artificial Intelligence (from here on AI) in businesses. AI has been successfully carving a niche for itself in various aspects of today’s life. AI has the ability to be an answer to various concerns regarding customer services for enterprises. This potential in turn, is also an apprehension for many. The reason behind this uncertainty is the qualms of using a totally automated and data-driven work paradigm.

AI on its part is absolutely efficient, competitive, can be personalized and automated. On the other hand, this very phenomenon is no piece of cake; it involves a lot of technology and deep understanding to make the most of it. This is what makes the integration of AI in mobile apps an object of disinclination. Below are 3 reason which top the concerns of businesses in this regard.

1. Cost Concerns:

The biggest benefit of AI as known is its ability to automate and accomplish dreary tedious task, making life easier for the common-man. But, one of the principal drawbacks of AI in machinery is its cost.

Mobile app development companies  are familiar with the immense effort and high costs that are involved in integrating AI in mobile applications. The process is expensive and needs a rather flexible budge to integrate and make the most of AI in mobile apps. Another concern that comes with considering funds for AI is the fact that it requires numerous updates to gel with latest trends and business requirements.

If a business suffers from a breakdown in its systems, the AI-enabled machines needs to be revived by lengthy procedures that can in turn deplete monitoring assistants and operators. This affects costs and also calls for more resources to take care of the AI machinery.

2. Lack of human-like acumen

AI in all its literal sense, artificial intelligence lacks the human feel, its intelligence and power. AI induced machines and robots are not fully capable of making consistent or steadfast judgements and are not flexible like the human brain. These machineries have certain boundaries and can’t necessarily work in places where human administration stands needed.

AI is programmed to be completely mechanical when it comes to making functional decisions based on current issues. Because of this reason, it is safe to say that in crucial circumstances or emergencies AI might fail to live up to the expectations we have from it.

We as humans can think practically and modify our thoughts if needed. We see and learn different things through everyday experiences, acquiring a perceptive flow of knowledge. This is not the case with AI. They store a varied range of information but are not able to necessarily assess it the way humans do. Machinery integrated with AI are inflexible and rigid (part of their making) making their responses stay the same even the situation/circumstance around changes. This drawback of stiff insights and knowledge, makes it rather unattractive for businesses to include in their systems.

3. Still toddling in marketing sphere

Artificial intelligence brought with it tons of fascinations and lots of enthusiasm compelling businesses to consider integrating it into their work. But, this concept has not yet been fully understood and perhaps trusted by many. There are still many digital brands who prefer flowing the conventional way; they prefer using the mode of user-interaction and ready-made analytics to fetch themselves potential customers. Many businesses fell that using the predictable path is the way to tackle customer requirements.

Need help to understand how our Artificial Intelligence solutions will help your business grow?

Please Get in Touch with our experts.

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Signature of Fusion Informatics @ UAE

We, Fusion Informatics, have 18 years of service to our credit in the Digital Services market. In view of the cumulative demand of our customers and to deliver rapid and quality service across the globe, we are on a new mission to hit the next milestone of expanding our business to #Dubai, #UAE.

We have served many clients across world and provided them with appropriate and appreciable business solutions in Enterprise Mobility, Block chain services, Artificial Intelligence, Internet of Things, Application Development, Cognitive services, Cloud Solutions and Business Process solutions and so on. In our endless effort to develop various applications to suit to the business requirements of our clients, we have been labeled by our trademark to deliver the services with the tinge and touch of uniqueness and perfection.

Given the fast-tracking technology and its budding to continually outline lifestyles, business practices, and governing for many years to come, we design our cloud solutions services that have been found comprehensive, forward-looking, and mutually reinforcing to our clients.

Our business exploration expects a big applaud of welcome in Dubai, for digital service has become a booming industry and is on the verge of a massive digital disruption, as measured by digital consumer adoption.

We offer business solutions that are unique, contemporary-significance and competent in todays’ market. Our services will surely benefit you to meet your business requirements. Our cloud solutions and services have been very helpful and valuable to gulf region. You can reach to us via email  at for more information about our services and products.


Office No 1109
AL Mossa Tower 1
Dubai, UAE


Augmenting the Future: Exploring how AR apps will change the way we live.

Augmented reality, AR from here on, is a technology that allows phones to mix real-world environs with what’s being shown on screen using the device’s camera. Essentially, it is a software application which combines digital visual content into the user’s real-world environment. It is basically a technology that is based on computer/mobile vision recognition systems to amplify videos, graphics and sound based data on to objects around us. A fitting example of #AR and its increasing-by-the day trend would be the ever-famous Pokémon Go.

The growth of AR is a promising concept and the possibility of it impacting all our lives is huge. As of today, the real world is seemingly glad about the outburst of AR apps from android and iPhone. Though the popularity of AR gaming apps is currently leading the contest, educational, e-commerce and manufacturing among other AR applications are not far behind.

Below are four ways this fascinating technological advancement will change our lives-

  1. While Behind the wheel

AR since its inception in the world, has been closely tied to and used for the growth of navigation. This means that this field of navigation will definitely be worked on in the near future.

With due course of time, AR will dominate the way we navigate our way through the world; perhaps both indoors and outdoors. In future, AR will most likely give us a view of the street we are driving on-not just in front of the vehicles but, in any direction the drives man-oeuvres. It won’t be surprising if AR tells keeps a watch of pedestrians and other vehicles for us. AR when connected to your car’s sensors, will be able to keep a tab on your fuel tank, your braking distance and speed and perhaps even allow us to see clearly while drive in the dark.

  1. The ability to try on/experience items before purchase

Brands like converse and Ikea are already making the most of this technological phenomenon. With AR you can try and see for yourself, how your potential purchase will look on your or in your surroundings.

For instance, you can try different furniture for your house or work space even before you buy it. Just look at your empty living room wearing smart glasses or through your device and arrange the virtual furniture where you please. You can choose the right furniture that matches your room’s size and design. Similarly, in the case of converse and other apparel brands, you place your desired purchase on your foot and see how it looks.

AR will be a boon to online shopping. As of now, Amazon allows you to try on watches on your wrists.

What a treat and benefit it would be to see and make sure that products bought online will suit your purpose-in looks, size and space.

  1. Children will learn smarter

Back in the day, learning was not as interesting and easy as it is today. Students were expected to imagine things and then remember the same. A good example will be of studying chemistry. We knew how an atom looked like but did not necessarily know how a nucleus or electron looked like. But today, classes are becoming smart. Schools are using visuals to teach students; students can view how everything thought to them looks like. Students todays, can view videos of electrons moving around the nucleus.

In the near future, kids will see an atom in front of them, they could go around the atom and view how electrons are moving in the 3d space! All thanks to AR.

  1. Entertainment and gaming

AR as we all know has maintained a strong hold in the gaming and entertainment industry and does not seem to be one that will diminish anytime soon. Pokémon Go took the world by storm and showed us what mass consumption and craze looked like! It was one of the first apps to make use of AR and successfully carved its name in the wall of fame of the Gaming sector. But with the rapidly moving advancements, AR will without a doubt revolutionize the entertainment industry.

AR headsets like Microsoft HoloLens, Magic Leap, and the Meta 2 are turning our surroundings into digital interfaces. Magic Leap on its part has shown us how gaming in AR would appear, turning your surroundings into an interactive, gaming scene. Virtual reality games have proven to be a great success, but they set a barrier between the player and reality. AR gaming on the other hand allows you to experience and create a reality, making the game-play feel much more natural.

Need help to understand how our AR solutions will help your business grow?

Please Get in Touch with our experts.

Partners with Rescott-thumb-1

Fusion Informatics Partners with Rescott, LLC. USA to deliver High End Development Solutions to your door step.

Clients now have access to IOT, smart device, machine learning and AI development solutions at Indian rates and expertise, and American support.

– Ahmedabad, India, 29th May 2018 –

Fusion Informatics, an 18 year old ISO -9001 certified and Quality Mark Award winning software development company based in India, has reached an agreement with Rescott, LLC Technologies, a 22 year old technology firm located in Indianapolis Indiana, to provide high end development solutions such as enterprise mobility, Blockchain, artificial intelligence, machine learning, data science, AI Bots, IOT and cloud-based application development.

Mr. Ashesh Shah, CEO of Fusion Informatics, states, “Since 2000, Fusion has delivered over 5000 assignments with over 1000 mobile apps, and has cornerstone clients like, HP, United Petroleum, Bosch, and Lenovo. Rescott, LLC has been supporting clients worldwide since 1996 with application and web development and digital marketing.”

Mr. Ashesh continued,. “The exciting thing about this alliance is that we can now offer clients access to high end solutions with a state based presence and support with our partner Rescott, LLC”

Rescott originally started business in 1996 as a PC, notebook and server manufacturer. Rescott started their software development and digital marketing division in 2001 and began serving clients like Alibaba, RCA and Cha-Cha Search.

For more information about Rescott, visit the website at For more information on Fusion Informatics, visit their website at

About Fusion Informatics

Fusion Informatics is an 18 years old ISO-9001:2008 certified and Quality Mark award winning software development company with global offices in India (Bangalore, Ahmedabad), UAE and USA. Company Works on Enterprise Mobility, Blockchain, Artificial Intelligence, Machine Learning, Data Science, AI Bots, IOT and Cloud App Development. Fusion has delivered 5000+ assignments with 1000+ Mobile Apps, with cornerstone clients like, HP, United Petroleum, Bosch, and Lenovo.

About Rescott, LLC Technologies

Rescott, LLC, based in Indianapolis, Indiana, was originally a PC, notebook and server manufacturer in the mid 1990s, Rescott started their software development and digital marketing division in 2001 and began serving clients like Alibaba, RCA and Cha-Cha Search.

Visit to see how Fusion is helping enterprises move to the next level, and start-ups build themselves with innovative, world-class AI, Mobility, IoT, Cloud Solutions.

Corporate Video:

Media Contact:

Sreenivasulu T
Digital Marketing Lead
Fusion Informatics Limited

For more information, contact:

Fusion Informatics Limited
Bangalore, India: +91 63610 54076
Indianapolis, USA: +1-317-886-1776
San Francisco, USA: +1 -424- 235-7391

Alex New Way of Voice

Alexa, how will the new wave of voice commerce affect e-commerce?

“Voice can be as disruptive to e-commerce as mobile was to desktop.”

-Mike Haswell, Google

Voice commerce is a form of software application that is usually used in business websites. This technology replaces the standard point-and-click online decision-making process by letting the user speak into a microphone and makes selections based on oral words and phrases. . The user’s decisions are based on specific voice-recognition responses.

The developments of chat bots and digital voice assistants like Siri, Alexa, and Google Now etc. are factors of #AI which is creating a new and upcoming trend of conversation based e-commerce. It will not be long until consumers understand and accept this change in technology. People will soon realize the absolute convenience, speed and ease of voice commerce and will rely on it mainly while shopping online. Considering the consumer’s increasing comfort level and fascination with virtual assistants and chat bots, extensive adoption of voice commerce will be prevalent. This new trend can be best explained with the example of Amazon Echo Dot, smart home assistant; this appliance was found to be the highest selling item on Amazon Prime Day Sales.

Voice command devices employ the force and influence of machine learning to further predict which products a customer will find most relevant. This is done based in the customers past searches. For instance, a customer might simply ask their device to order a pizza – here, food, drink and FMCG retailers take measure to ensure that their products get chosen over those of their competitors.

Off late, many retailers are using NLP (Natural Language Processing) for their sites and are thus upgrading their websites with the same. USA’s Drinks giant Diageo has upped its game by developing a ‘skill’ to be used on Amazon’s Alexa – this allows the device to guide users/listeners to make cocktails using their ingredients

Talking about moving up rapidly in the race to win the competition, upgrading and advancing your brand is crucial but what stands as most important is data. With a huge pool of consumer data available online, digital attentiveness can help retail brands and investors assess their present market position, provide valuable views into the various concerns affecting customers’ sentiment, and stay on top of any potential risks. For retail investors, going digital and keeping part of an asset for voice e-commerce could prove to be immensely helpful in creating value for themselves in a bumpy and difficult sector.

Voice controlled devices and voice commerce have made their way in our world and are here to stay. Businesses can thus utilise their data to understand better their customers, build trust and loyalty are likely to see high returns.

Need help to understand how our Artificial Intelligence solutions will help your business grow?

Please Get in Touch with our experts.

Artificial Intelligence

Artificial Intelligence is up and coming in the marketing world…

In today’s day, no one goes untouched by the power of #Artificial Intelligence. We may not see it, but this phenomenon is a part of our everyday lives. Be it Siri or Alexa’s conversational helping hands or Netflix’s hyper-sensitive recommendation engine, #AI is here to stay and of course grow! In the business world – especially in the marketing and advertising spheres – for any organization seeking to gain a foothold or maintain a lead, tapping into the power of AI is beyond the point of theory.

AI revolves around #data-driven approaches to marketing and is being used to integrate data from different sources.

In the world of business, for any growing company who wants to hit the top, making the most of AI can be extremely beneficial, especially for the marketing and advertising industry.

A.I. has helped uncover and highlight key creative elements with proven success, which have been derived from data. Be it creative content like graphics, video, music, and text or the frameworks in which the creative is pulled together — website design, email content, ad copy, image recognition, etc. Making it’s way into the vast and growing field of recommendation engines, it is also a good way for marketers to source content they can be assured consumers would like to know more about.

These days as a part of analyzing customer patterns, all kinds of information are collected and stored in order to develop automated systems and customer profiles to target certain markets. This forces us to keep in mind that in the days to come, computers will have more to say than us!

Though artificial intelligence it would be rather easy to analyze customer behaviour and profiles even more closely, thus being able to essentially meet the voice of the customers who they are observing online.

Additionally, consumers will find themselves handing-over their purchase decisions more frequently to robots (AI) that already have a record of their ideas, previous searches, and preferences and likes. AI can do this conveniently by understanding more about the related meaning of certain searches and patterns. It’s also able to read through the more comprehensive and complex relationships between different data set, for example, incorporating a user’s search history into the results page.

Artificial Intelligence is influencing every level of the digital marketing world and understanding it and how it works will be useful for a marketer to help shape his marketing strategy.

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